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It does seem to be the case because everything we thought we knew about the industry has changed in unprecedented ways.
Having an interesting collection of products and a worldwide retail network supported by effective marketing and communication in a selection of equally tasteful publications is not cutting it anymore.
The current consumer seems to be completely different from the one of ten years ago, who, by the way, is not the same one as ten years before that even if it might be the same person.
Watch collectors and connoisseurs also change due to the impact that, for example, social media has on the industry. And brick-and-mortar stores are closing as more and more people shop online.
https://quillandpad.com/2020/05/17/can- ... reprise-2/
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With the lilt of Irish laughter
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Now forever and ever after."