Can We Still Take Limited Editions Seriously

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Can We Still Take Limited Editions Seriously

Post by koimaster » May 17th 2020, 10:15am

Have the last two decades been some of the most turbulent in watchmaking history?

It does seem to be the case because everything we thought we knew about the industry has changed in unprecedented ways.

Having an interesting collection of products and a worldwide retail network supported by effective marketing and communication in a selection of equally tasteful publications is not cutting it anymore.

The current consumer seems to be completely different from the one of ten years ago, who, by the way, is not the same one as ten years before that even if it might be the same person.

Watch collectors and connoisseurs also change due to the impact that, for example, social media has on the industry. And brick-and-mortar stores are closing as more and more people shop online. ... reprise-2/


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Re: Can We Still Take Limited Editions Seriously

Post by MKTheVintageBloke » May 17th 2020, 10:22am

Can we take them seriously?


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Re: Can We Still Take Limited Editions Seriously

Post by Falstaff » May 17th 2020, 1:27pm

While the concept of a limited edition has certainly been devalued by the vast numbers of "limited editions" churned out by every dewy-eyed kickstarter with watchmaking pretensions, access to a Chinese parts catalog and a minimum order with Guangzhou factory, there remain some limited edition offerings from reputable marques with long term real-world value.
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