Art Deco, as a descriptor, has become a little overused in the luxe-focused world of watch marketing. Too often, in the absence of a better term, the style is used as a catch-all word for any blend of geometric forms and vintage air. While the verbiage has no doubt worn away its welcome for many, it still maintains a larger-than-life presence in the worlds of art, design, and architecture; in fact, it’s difficult to walk the streets of New York City without seeing its influence on the surrounding skyscrapers. In watch design, the term – as buzzy as it may be – lends itself to the bold usage of atypical dial layouts with chunky numerals and faded hues. When used correctly, it can bring a dash of artistic and aesthetic merit to the wrist, but when used incorrectly, its significance melts away. Here, we’ve collected a number of recent watch releases that approach the usage of Art Deco styling with a great deal of respect and end up creating some very attractive timepieces.
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