Watchlords

"In 2017, many things are sensationalised and often embellished. From our own social media accounts to the marketing of the world’s biggest brands, we live in a world where life is made to seem far more glorious than perhaps it actually is. However, for A. Lange & Söhne, they remain well and truly about the watch, which ultimately gives them the upper hand.

Anthony de Haas, the Director of Product Development for A. Lange & Sohne, is proud of this fact but does acknowledge that it poses a little bit of challenge given the state of marketing in the digital age."

Article at Man of Many