AIKON Chronograph Skeleton

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koimaster
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AIKON Chronograph Skeleton

Post by koimaster » March 28th 2020, 11:48am

The municipality of Saignelégier is located in the canton of Jura, a region synonymous with watchmaking. Beauty is omnipresent with verdant hillsides juxtaposed with cornflower-blue skies and crystal clear lakes. Located in this picturesque setting is the Swiss Manufacture, Maurice Lacroix. This luxury brand has called Saignelégier ‘home’ since 1975.

The firm’s modern building features large windows, indulging the company’s employees with sweeping views of the landscape and encouraging sunshine to bathe work areas with natural light. It is the uniqueness of the brand’s environment which provides the ‘terroir’ for making fine watches, each with its own distinctive character.

‘Masterpiece’ may be the ultimate expression of Maurice Lacroix ownership, but the ‘AIKON’ collection has proved a huge success for the firm, especially with millennials. Although several Masterpiece models encompass much technical complexity, attracting commensurate pricing, the Swiss brand took the decision from the outset that the AIKON models should share the same high quality materials and construction.

https://www.escapementmagazine.com/arti ... 44mm.html/
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