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Invicta watches are outsourced offshore to some manufacturers, many of whom are in China and some in Japan and Switzerland. That makes me wonder if Mr. Trump's 35% tax might apply to imports of the company's products.
Today, industry analysts say that Invicta has the highest visibility and popularity of any watch company in the world. I can believe it. People consider it an American watch company since it has headquarters in Florida. Interesting enough, they don't manufacture their watches.
Like most watch companies in the current era, Invicta watches are Asian. When I say Asian, I mean made in China. Of course, I expect some flack from this, but then I remain an investigative reporter. Tracking down who does what in the watch industry doesn't present many challenges other than time.
The old, original Swiss Invicta (as opposed to the Florida-based one with the same name) failed during the Quartz Crisis in Switzerland, 1974-82. Before the two largest Swiss holding companies merged to form the Swatch Group, Ltd., the Swiss Invicta Company occupied third place in gross sales among the industry. Keep in mind, that company failed.
Shortly afterward, the company in Florida obtained the brand name similar to how the Swatch Group purchased the Hamilton brand name from a failed Swiss Company. Invicta of Florida can make you believe it's the famous Swiss watch company.
Note this reference:
Invicta Watch Group trades on the name "Invicta Watch Company" which was a company founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland. The Picard family had owned and operated the company which produced Swiss mechanical timepieces until the quartz movement revolution in the early 1970s.
In 1991, a United States-based investment company* purchased the Invita brand. The corporate headquarters of Invicta located to Hollywood, Florida, where the company also operates its customer service call center.
Invicta Watch Company designs their watches and has them made by a variety of contractors. Since China manufactures 98% of world's watches, you can make a relatively safe bet that part, if not all of any manufacturer's watches have China in them.
Who is "the investment company"?
Invicta Capital Management, LLC is a privately owned hedge fund sponsor.
Invicta Capital Management, LLC's top industries are "Industrial And Commercial Machinery And Computer Equipment" (sic 35), "Electronic And Other Electrical Equipment And Components, Except Computer Equipment" (sic 36), and "Measuring, Analyzing, And Controlling Instruments; Photographic, Medical And Optical Goods; Watches And Clocks" (sic 38).
The founder is Mr. Gregory Allen Weaver CFA. He founded the firm on April 1, 2008. Before this, he served as the Senior Vice President at Kern Capital Management LLC, and as its Senior Investment Manager and Principal since 2001 and 1997 respectively. He is the Chief Executive Officer.
Mr. Daniel Capozzo CFA is the Chief Operating Officer and Chief Compliance Officer
The company's offices are located at:
60 East 42nd Street
One Grand Central Place
New York, NY 10165
Enough with back story
Several discussions exist on watch forums about who does what and what's what. Much of the discussions involve an alpha male watch guy and honest people attempting to find information about the watch they purchased. So, let's clear-up a few details.
Swiss watch manufacturers discovered how to position themselves in 1985 as they emerged from their economic crisis caused by Citizen and Seiko seizing the market with quartz watches. The Swiss simply used historical references and pushed a luxury brand management technique. Some of my research led me to discover organizations buying defunct companies and holding up banners saying they were formed in 1791. That's prestige marketing, which Asian watch companies didn't have until they, too, began buying defunct Swiss companies.
I have an example of a watch perceived as Swiss. It even has the Swiss symbol as part of its logo and markings on their watches. Marketing is perception.
http://www.asian-watches.com/2014/12/is ... stion.html
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