- Senior Member & WIS
- Posts: 5871
- Joined: June 11th 2011, 10:00pm
"Swiss watch brands have been interested in the possibilities of electronic authentication for around a decade. The first to embrace the possibilities of digital authentication was Rolex, who installed a system for ID verification of its personnel. It quickly became apparent, however, that the same technology used to identify people could also be used to identify watches. As a result, the first implementations of this technology for watches took the same form: a cryptographic key on a credit-card sized card. The first public application was announced at Baselworld in 2010. Hublot partnered with WISeKey, a Swiss cybersecurity company, to present an electronic guarantee. Each watch leaving the factory was accompanied by a chip card, with the chip being activated once the watch left the factory. Once the watch was sold by a retailer, a second interaction with the chip automatically activated the guarantee."