- Posts: 37947
- Joined: December 16th 2009, 11:00pm
- Facebook ID: 100000918104351
- Location: Oregon
Our mission is simple: To produce durable, affordable, dependable timepieces that are inspired by adventure and exploration, and designed for a lifetime of both.
The same spirit of adventure and exploration that inspires our brand and our watches (the kind of spirit, incidentally, that sometimes gets the better of common sense) is what inspired us to move half way around the world in the first place to launch a new company and a new brand among a sea of other brands. Undoubtedly, it will be one of our greatest adventures in this life. We would be honored if our watches can become a part of yours.
To ensure every watch is up to the task, we committed to quality from day one. And that's a commitment that involves more than just words and good intentions. Regardless of the product in question or the country of origin, if multiple parts and multiple suppliers are involved, consistent quality is tough to maintain―especially from the far side of an ocean. So we packed up and switched sides, relocating to Hong Kong and southern China to keep a close eye on our suppliers and monitor every step of the production process.
This same commitment to quality was behind the decision to test our dive watches in accordance with the ISO 6425 standard, which requires submerging every complete watch in water for 2 hours at a pressure equal to 125% of the watch's water resistance rating. It's a time consuming process that most brands don't bother with. But our feeling is, if a dive watch doesn't keep water out, it's not much use, and we think we should be the ones to discover that―not you. It's certainly not the easiest way. But then, most things done well usually aren't done the easy way.
So our commitment remains. Because it's the only way we'll fulfill our mission―to produce watches you'll want to wear for life, and make them tough enough that you can. An unrealistic goal in today's throwaway society? Perhaps. But we'd rather aim high and miss the mark than aim low and hit it. And we love a challenge. It's kind of what we live for. So HELM Watches was born. And behind the brand is the challenge we set for ourselves, which inspires us, inspires our products and which we hope will inspire anyone who straps on a HELM watch: It's time to stop dreaming and start doing. It's time to chart a course, grab what you need and get moving. It's time for life.
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."