- Posts: 46158
- Joined: December 16th 2009, 11:00pm
- Location: Oregon, Thanks for visiting! Now go back home!
DOXA very much values its end-customers, and is working with the discretion that comes from having earned its place in watchmaking industry. We don't often intervene on the forums, because we respect too much the freedom of this dialogue space. Additionally sometimes the comments are even more of a stimulus to listen, and to take care of the development of our watches as well as our customers.
In the last few days, some false information has been circulated, even some speculations. We simply decided to respond to you directly, humbly to correct some posts.
We are exactly 42 people at DOXA only today, in the HQ Switzerland in Biel/Bienne, and in our direct subsidiaries in the US such as Germany. More own subsidiary openings are in firm planning to be closer to our customers and to offer them the best possible service. DOXA is still independently 100% owned by the Jenny Swiss family in its second generation over 24 years, which also owns Walca for almost 5 decades. Both companies are developing and acting independently, driven by the same values of honesty and long-term vision. For the past 2 and a half years, we have been working hard to give back visibility to the brand, which deserves it because of its rich history and to make it step by step more accessible and legitimately growing to a larger audience which is really working well. Our watches are more and more known and recognized, as shown by the more than 200 press articles that are visible on the site (and there are still 300 to be loaded). The opening of very selective points of sales is also in strong growth, as shown by the store locator on the website. It indicates nearly 30 new points of sales opened in just two years to be exclusively present also in the needed offline market for a possible touch and feel. And we always favor the best boutiques with the best advice, to present our watches to the customers. While the development strategy for our new products is already clearly defined until the end of 2023, we are above all guided by an open, global well thought approach. This is also reflected in the launch plan for the future DOXA Army. We are not interested in launching just a limited edition online. We are always thinking inclusive and to combine it with physical launches in the markets. Only the COVID pandemic thwarted our plans due to still impossible travels especially into the US for the DOXA HQ team such as living legends in Switzerland and we had to adapt.
If you still have any doubts about the facts we have just shared with you, we cordially invite you to come and see us at our HQ in Biel/Bienne, Switzerland. We will be very happy to welcome you there, so that you can see what an authentic Swiss hive we are. We try to give the best of ourselves every day, and to make the best watches for our clients.
We hope that you have taken the time to read these few lines to get a better idea of the reality of DOXA.
The DOXA Team
Now while this is from last fall I think it is still relevant today. Why all the concern by doxa about being "swiss made"? I remember all the games played when I exposed the website photos taken directly off Walca East showing the cases for Doxa on the assembly lines. All of a sudden the links were 404 errors, rick the dick starting making threats and showing the world how much of an ass he really was. What brought this on?
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."