Watchlords

"Personally, I wanted a good, reliable and reasonably price watch I can use as a daily wearer. 25 years ago, one could get such a watch at ¥200,000 - but it is very hard these days, and even less so from an independent watchmaker.


As an independent watchmaker that produces very high-end watches by hand, those production numbers are very small. Additionally, the costs involved in making my atelier watches are high. So it has always been my worry that there will be a segment of customers that want a Hajime Asaoka watch, but will not be able to get one easily if at all.


So I wanted to create something that was more easily accessible, and faster to deliver. Whether for watch collecting enthusiasts, existing atelier watch owners, or just for someone looking for a good watch - I think this mania can be satisfied."