Watchlords

New release in 38mm with cues from their history.

https://monochrome-watches.com/introduc ... ecs-price/



Source: Monochrome

I like these watches but not sure I like them at €890. Is the SW-200 movement elaboré? And no, the "customized black rotor" doesn't count. If you buy in volume, the sweatshop in China supplies them for no extra charge.

I reckon if a brand needs a rationalization for adding a 38mm case to the line, just add a cue or two from the pasty while avoiding the expense of a re-issue of something really cool from record and wind up charging too much for something, well, meh.