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The German watch brand UHRKRAFT ® was founded in 1999. The name UHRKRAFT ® stands for extraordinary. That fact is emphasized by ”kraft” in the name UHRKRAFT ®.
Also the homophone between UHRKRAFT ® and ‚Urkraft‘(elemental force) was intended. The four elements (Earth, Air, Water and Fire) are standing for an almost invincible force.
The brand is since 1999 an active player in the market and is developed as an insider tip for watch fans. You can find UHRKRAFT ® on every continent, but not in massive stores, but in small, well-picked places, there, where you do not expect it.
The conscious price positioning in the middle and upper price segment (from ca. 799,00 € to 3.500,00€) is chosen because it is possible to achieve individuality, usage of highest quality Swiss calibre, usage of valuable material (e.g. sapphire glass, titanium, butterfly clasp etc.) as well as top processing. From entrepreneur- decision we decided to dispense with expensive sponsoring and advertisement as this would boost prices.
UHRKRAFT ® = Time to be different!
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."