How Does Nomos Glashütte Make A Beautiful Watch With Manufacture Movement For Under $3,000? (Reprise)
by Elizabeth Doerr
I was recently embroiled in a long and interesting conversation in Switzerland. The topic of this conversation, which occurred before the introduction of the Nomos Glashütte Neomatik, was: how can Nomos Glashütte make a watch with a manufacture movement for about €1,000 when – with the exception of perhaps the Swatch Group, a conglomerate that owns close to 200 companies – Swiss brands can’t?
The entry-level price at Nomos Glashütte is exactly €1,080 for the Club, a 36 mm stainless wristwatch with a hand-winding manufacture movement (Caliber Alpha) designed and made in-house. Yes, that’s right, an in-house manufacture hand-winding movement for under $1,500.
And let me also be very, very clear about the origin of Nomos Glashütte’s components: they are either made on premises, sourced in Germany, or sourced in Switzerland (such as the case and hands).
I know, you don’t have to ask me . . . how can this be possible?
Well, it is. And Nomos Glashütte proves it. I asked managing director Uwe Ahrendt to explain some of the details of this feat to me.https://quillandpad.com/2018/11/04/how- ... 0-reprise/