Blancpain X Swatch collaboration

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smellody
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Re: Blancpain X Swatch collaboration

Post by smellody » September 7th 2023, 11:57am

iwasbanned wrote:
September 7th 2023, 10:56am
I wonder if the moonswatch impacted omega sales in any meaningful positive way. I'm starting to come around to these things as a way to get more people interested in watches. Would be nice to know if it actually worked.
We want data!!!!!
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bbattle
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Re: Blancpain X Swatch collaboration

Post by bbattle » September 7th 2023, 2:55pm

So, the Swatch group has decided to whore out all of their companies with these watches aimed at the Gen Z generation. At least the ones that can read an analog dial.

From the horse's mouth: "Blancpain and Swatch are teaming up for a non-limited collection of five models full of joie de vivre, colour and technology. Together, the two Swatch Group brands are diving into the five oceans of the blue planet, combining the best of both brands with innovative, bioceramic, water-resistant timepieces and a mechanical movement with a 90-hour power reserve.

These five Blancpain X Swatch models are made from bioceramic, a unique and patented blend of two-thirds ceramic and one-third biomaterials derived from castor oil. While the colours chosen for this collaboration clearly indicate that this is not a traditional Blancpain watch, all fans and enthusiasts will recognise at first glance many of the features and characteristics of the iconic Fifty Fathoms, as well as nods to the Swatch Scuba collection."


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Arctic Ocean model

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Pacific Ocean model

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Atlantic Ocean model

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Indian Ocean model

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Antarctic Ocean model

"The watches in the Bioceramic Scuba Fifty Fathoms Collection are equipped with Swatch’s mechanical movement SISTEM51. Launched in 2013, Swatch SISTEM51 is the first and only mechanical movement whose production is entirely automated. This Swiss-made mechanism features just 51 parts including only one central screw, has a 90-hour autonomy and is fully anti-magnetic thanks to its hairspring made with Nivachron™, ensuring high precision. "


Wow, a Blancpain for $400.

Did you know the straps are made from recycled fishing nets?

https://www.blancpain.com/en/blancpainxswatch
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Re: Blancpain X Swatch collaboration

Post by jason_recliner » September 7th 2023, 4:40pm

Is that a sapphire bezel on a plastic watch? Because a domed plastic bezel is going to look good for, hmmmmm... about 8 seconds.

Unless these come in well under $30 I'd rather have the Fossil chrono.
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3Flushes
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Re: Blancpain X Swatch collaboration

Post by 3Flushes » September 7th 2023, 5:52pm

smellody wrote:
September 7th 2023, 11:57am
iwasbanned wrote:
September 7th 2023, 10:56am
I wonder if the moonswatch impacted omega sales in any meaningful positive way. I'm starting to come around to these things as a way to get more people interested in watches. Would be nice to know if it actually worked.
We want data!!!!!
Data? Shurrrre thing — just as soon as Rolex releases precise production and revenue data, which is to say, when hell freezes over.

One thing for certain, Swatch isn't producing these in order to lose money or standing, and these are true to their beginnings. Brand recognition is surely significantly raised when these are launched; my hunch is that the base brands sales increase somewhat when the Swatch versions hit the market. For all these watches are not, they are a stroke of the marketing artistry that ultimately put Swatch amongst the top of the horological heap.
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Mark1
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Re: Blancpain X Swatch collaboration

Post by Mark1 » September 8th 2023, 6:16am

Wartches like that could get a feller arrested in some parts, I reckon. Biomaterials derived from castor oil-it might deter moles at least.
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