2021 Cartier: An Origin Story

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2021 Cartier: An Origin Story

Post by koimaster » August 5th 2022, 1:05pm

Get It Right: Cartier de Santos vs. Santos-Dumont

Ok, let’s get this out of the way so there’s no confusion. A Cartier Santos, or Santos de Cartier, is a watch on a bracelet featuring screws on both its bezel and its bracelet. While it was clearly derived from the Cartier Santos-Dumont — the very first known luxury men’s wristwatch designed for Alberto Santos-Dumont by his friend Louis — it was actually conceptualised by a legend in the watch industry named Alain-Dominique Perrin, Cartier’s CEO from 1975 to 1998.

Understanding that he was at the helm of Cartier during a turbulent era beset by both the Quartz Crisis as well as the OPEC Oil Embargo and the global economic recession of 1973 to 1975, he knew he had to think out of the box.



June 14, 2017

Beginning with its trend-setting Santos Watch in 1904, Cartier has been a longtime pioneer in the watch-making space. And, in recent history, Cartier has challenged its designers and master watch-makers to develop ground-breaking movements. In turn, Cartier has positioned itself as a formidable competitor in the watch industry and has proven its success in developing elegantly designed and impressively built wristwatches.

We explore Cartier’s most popular watches, their long history and the different updates of these key models.

Cartier Santos Watch
In 1904, Brazilian pilot and aviation pioneer Alberto Santos-Dumont was a cause célèbre in Paris. Santos-Dumont bent the ear of his friend Louis Cartier and explained how difficult it was to read time off a pocket watch while flying his airplane. Over the next two years, Cartier designed the Santos watch: a revolutionary and masculine square-shaped wristwatch. The Cartier Santos watch was a sensation and sparked a new demand for men’s wristwatches that had previously been worn exclusively by women.

https://www.truefacet.com/guide/cartier ... c-watches/


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