Watchlords

Swatch Group is working to increase activity with strong retailers, executives said today at its annual media conference.

Increasing direct to consumer ecommerce and opening its own boutiques has not cannibalised sales through retail partners, group CEO Nick Hayek told reporters, it has stimulated demand across the wider market.
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Dr Peter Stieger, a member of Swatch Group’s management board and head of its United States business, went further; reporting that brands are expanding distribution.

Without naming brands such as Audemars Piguet, which are aiming to shift entirely to direct to consumer sales, Dr Stieger describes: “The future looks good because competitors are reducing distribution. They are exiting retail and selling direct. We are not doing that. Brands need strong retailers. We are jumping in to fill space where other brands are leaving.”


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