Auguste Fiedler, Master of Modernist Watch Advertising

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Thunder1
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Auguste Fiedler, Master of Modernist Watch Advertising

Post by Thunder1 » January 28th 2022, 6:42am

An interesting read imo

Auguste Fiedler, Master of Modernist Watch Advertising

January 27, 2022 By Stephen

Although modern advertising is finely crafted, it can’t compare to the impact of the classics. To my eyes, the greatest watch advertisements came off the press of Auguste Fiedler of La Chaux-de-Fonds between World Wars I and II. His poster style advertisements mixed elements of German Plakatstil and French Art Deco movements, and are just as striking today as they would have been on the avenues of the 1930s.

https://grail-watch.com/2022/01/27/augu ... dvertising
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Ebels are a lot like women that lack a low cut dress that zips up the side...neither get the love that they deserve...
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Re: Auguste Fiedler, Master of Modernist Watch Advertising

Post by 3Flushes » January 29th 2022, 2:42am

Good read indeed.

Interesting how the early advertising artists like those in the link actually laid much of the groundwork in improved technique and surfaces for the modern art form that lithography became. First considered a legitimate artistic medium in the 30's, and then taking root when embraced by artists like Picasso in the late 40's and early 50's, the days of hand pulled prints over stones have given way to machine made prints from metal plates.
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Re: Auguste Fiedler, Master of Modernist Watch Advertising

Post by Thunder1 » February 1st 2022, 6:18am

bobbee wrote:
February 1st 2022, 2:38am
conjurer wrote:
January 31st 2022, 1:18pm
His brother Arthur was a great conductor, too.
...his other brother was a chimney erector.

Another classic..well done!!..







Fiedler on the roof.
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Ebels are a lot like women that lack a low cut dress that zips up the side...neither get the love that they deserve...
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