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koimaster (Online)
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Post by koimaster » January 16th 2022, 12:03am

In 2020, Swatch began converting its collections to use a new bio-sourced plastic derived from castor oil. This new plastic is also combined with ceramic to create “bioceramic”. Carlo Giordanetti, member of Swatch’s Product and Design Committee, updated us on this major development.

Swatch is never really where you expect it to be. In 2013, the brand launched the Sistem51, a watch equipped with a mechanical movement, produced using a fully automated assembly process, at a time when the watchmaking trend was all about “manufacture” and a handmade aesthetic.

Seven years later, when the world was expecting a strong move towards the smartwatch segment, Swatch launched itself headlong into materials research. The brand is now taking the opportunity to return to the designs of its very first models, as it prepares to celebrate its 40th anniversary in 2023.

“We are working to create surprises,” says Carlo Giordanetti, member of Swatch’s Product and Design Committee. “The brand’s adventure actually began with a big surprise: at that time, quartz movements were associated with a digital time-reading system. ... astic.html


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Post by jason_recliner » January 18th 2022, 2:20am

3Flushes wrote:
January 16th 2022, 5:06pm
Why, this is brilliant - the the genieuses at SWATCH have innovated a way to charge $500 for a 'green' plastic mechanical watch.
Yeah, Swatch charging $500 for a plastic watch is crazy, but Rolex charging $5,000 for a steel watch, that sounds about right!
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