Doomed affairs & dumb tycoons - JLC

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Doomed affairs & dumb tycoons - JLC

Post by koimaster » October 25th 2021, 8:52am

Doomed affairs & dumb tycoons – the stories behind the Jaeger-LeCoultre Reverso Tribute Enamel Hidden Treasures

Part of me ever so slightly pities whoever is at the helm of Jaeger-LeCoultre in 10 years time. This year, after all, was merely the 90th birthday of the brand’s iconic Reverso, but the celebratory output was wildly impressive. Which begs the question: what the hell are they going to do to top all that when the Reverso’s centenary rolls around in just 10 years time?

You’d imagine that detailed plans are already in motion given the diversity of the Reverso pieces that JLC released this year. These included the Reverso Tribute to Small Seconds, a charming piece that was released in navy, green and burgundy, each coming with a matching calfskin strap made by Argentinian bespoke polo bootmaker Casa Fagliano in a nod to the Reverso’s origin story. Then there was theJaeger-LeCoultre Reverso Hybris Mechanica Calibre 185 Quadriptyque, a preposterously complicated watch with four(!) functional dials that required 12 new patents to create. But another intriguing collection – both in terms of the craftsmanship and extraordinary back stories is the Reverso Tribute Enamel Hidden Treasures

https://timeandtidewatches.com/tales-be ... treasures/
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1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
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