Pasha brings back the 1980s

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Pasha brings back the 1980s

Post by koimaster » September 9th 2020, 5:51pm

For many years, its search for novelties took Cartier in two directions. First was the highbrow complicated approach – you know the sort of thing: jour et nuit quantieme astronomique phases de lune tourbillon etc. The second route was the launch over the last decade of a series of “new classics”. As you might have forgotten them already, let me remind you of some of them: Calibre, Cle, Diver and Drive. They all had their good points and Drive genuinely had staying power in terms of simple, elegant, contemporary design, but in my opinion more care could have been taken with the name.

Valiant though these efforts were, they reminded me of the beef and hamburger gastronomic metaphor employed by Paul Newman when promoting uxorious behaviour. Although I would question the appropriateness of comparing my spouse to a cut of beef, it is a maxim that Cartier has recently been applying to its horological output – with spectacular results. ... rtier-2020


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Now forever and ever after."
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