The Swiss watch primer

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The Swiss watch primer

Post by koimaster » August 15th 2020, 2:35pm

It’s no secret that when it comes to fine timepieces, Switzerland is known as the epicenter of horology. With few exceptions, the world’s most coveted watch brands all seem to hail from Switzerland and simply having the name “Swiss” on a watch is an automatic generator of prestige and craftsmanship.

For many centuries, Switzerland has been home to the world’s most prolific luxury watchmakers. Manufacturers like Patek Philippe, Breguet, Jaeger-LeCoultre, Vacheron Constantin, Rolex, Audemars Piguet and more all come from Switzerland, and all of them have one thing in common: superlative craftsmanship and design. Simply owning a Swiss Made watch is akin to having a membership in a country club or elitist society. It’s a coveted jewel worn on the arms of the world’s most successful men and women who wear it as a badge of honor the way a veteran wears his medals. Even watch companies from outside Switzerland draw on the technology and innovation of the Swiss manufacturers purchasing their movements and cases and relishing at any opportunity for affiliation. More and more, companies are drawing on the less coveted title of “Swiss Movt” as a stepping stone to the world of Haute Horology. Even brands carried in stores like Walmart and Target capitalize on the “Swiss Movt” moniker in hopes of attracting prospective buyers. Of all the timepieces produced around the world, it’s also the Swiss watches that are the most counterfeited with the ability to acquire a fake Rolex online for just a couple hundred dollars or less. Outdoor flea markets, shopping malls, and peddlers hawk cheap Swiss fakes to any unsuspecting buyer who will shell out $50 thinking they got a steal – no pun intended. And unfortunately, this counterfeit scheme is being supported by the thousands of men and women who can’t afford a true Swiss Made timepiece but are content wearing a forgery in hopes people around them might believe it’s real. ... ch-primer/


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