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Would you need to be an authentic company drawing on century-old manufacturing techniques that shine a light on Britain’s heritage? Certainly. How about a company that uses handcrafted methods to exemplify the highest level of craftsmanship? Most definitely. Independent watch manufacturers, Fears and R.W Smith are the only two to be selected to help represent the Great Britain Campaign.
The Great Britain Campaign hand-picks only the finest. Launched in 2012 it was designed to showcase the cream of the crop – the very best of what Britain has to offer in terms of business, heritage, culture, creativity, technology and sport among other things. More than 350 high profile businesses support the campaign which is constantly striving to extend the ultimate reach and impact overseas by refining marketing techniques.
From healthcare to business figures to some of the most iconic British brands we as a nation can proudly claim our own – the campaign’s initiative is to stimulate jobs and promote growth, as well as to encourage the world to visit, study and do business with Britain. Its £113.5m investment has directly returned £1.2bn to the economy. Its framework incorporates outdoor advertising, social media, PR, exhibitions, events and TV. But what does it really take to be a company in this day and age deemed respectable and noteworthy enough to represent the entire country?
Well, brand consistency is one of GREAT’s fundamental strategies in targeting audiences and encouraging them to respond and engage, which is why R.W Smith and Fears are independent watch manufacturers that stand out amongst some of the most vibrant, innovative and inspiring watch brands within the UK. Let’s take a quick look at what underscores each company as a leading pioneer within the British watchmaking industry…
https://www.watchitallabout.com/british ... -campaign/
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."