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ike a cluster of other quality artisanal watch brands, Czapek is recording rapid, almost exponential demand. This “rush” on the independents, which has built strongly over the last two years, is proving especially beneficial to those that are able to offer a model that fits the most popular genre of our time: sport-chic. In the case of Czapek, that would be the Antarctique, its flagship model, which today represents 80% of its orders.
Czapek’s Antarctique model, which now accounts for 80% of its orders, is a prime example of the sought-after sport-chic genre.
Xavier de Roquemaurel, the head of the company with an unusual business model (it has 200 shareholders!), has been moving mountains since the launch of the first models in 2016 in an effort to place the brand’s historic name in centre stage. The entrepreneur has attended every show and launch, and continued to explore new aesthetic and commercial avenues with a view to finding the right balance between the great tradition to which the brand lays claim, and contemporary tastes. We met him.
https://www.europastar.com/the-watch-fi ... story.html
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