CZAPEK AND THE ANTARCTIQUE

Luxury and Independent Watch brands
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koimaster
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CZAPEK AND THE ANTARCTIQUE

Post by koimaster » June 27th 2022, 4:07pm

L
ike a cluster of other quality artisanal watch brands, Czapek is recording rapid, almost exponential demand. This “rush” on the independents, which has built strongly over the last two years, is proving especially beneficial to those that are able to offer a model that fits the most popular genre of our time: sport-chic. In the case of Czapek, that would be the Antarctique, its flagship model, which today represents 80% of its orders.

Czapek’s Antarctique model, which now accounts for 80% of its orders, is a prime example of the sought-after sport-chic genre.
Xavier de Roquemaurel, the head of the company with an unusual business model (it has 200 shareholders!), has been moving mountains since the launch of the first models in 2016 in an effort to place the brand’s historic name in centre stage. The entrepreneur has attended every show and launch, and continued to explore new aesthetic and commercial avenues with a view to finding the right balance between the great tradition to which the brand lays claim, and contemporary tastes. We met him.

https://www.europastar.com/the-watch-fi ... story.html
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Re: CZAPEK AND THE ANTARCTIQUE

Post by jason_recliner » June 28th 2022, 6:19pm

3Flushes wrote:
June 27th 2022, 4:38pm
Suspending orders to figure out how to meet demand — nice problem to have.
Not necesarily, if you've invested in plant to meet projected demand but cannot then produce to meet that demand and pay off the capital borrowed.
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conjurer
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Re: CZAPEK AND THE ANTARCTIQUE

Post by conjurer » June 28th 2022, 10:50pm

jason_recliner wrote:
June 28th 2022, 6:19pm
3Flushes wrote:
June 27th 2022, 4:38pm
Suspending orders to figure out how to meet demand — nice problem to have.
Not necesarily, if you've invested in plant to meet projected demand but cannot then produce to meet that demand and pay off the capital borrowed.
What the fuck is this, the Bretton Woods Conference over here??

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Re: CZAPEK AND THE ANTARCTIQUE

Post by 3Flushes » June 28th 2022, 11:45pm

jason_recliner wrote:
June 28th 2022, 6:19pm
3Flushes wrote:
June 27th 2022, 4:38pm
Suspending orders to figure out how to meet demand — nice problem to have.
Not necesarily, if you've invested in plant to meet projected demand but cannot then produce to meet that demand and pay off the capital borrowed.
I don't think they're trippin'— probably more delighted. Best to take a step back, regroup and keep turning out highest quality product as opposed to others who try to meet the high demand for their product and fuck with their design language and diminish their quality control in the process. Ming comes most immediately to mind.

I imagine the other models in the catalog will more than sustain Czapek through the move to their new facilities.
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