Watchlords

"I’ve always felt the best way to gauge the depth of a watch lover’s enthusiasm is by their knowledge of independent watch manufacturers. Everyone knows Rolex, a lot of people know Patek Philippe, not many people know MB&F. It takes a special kind of passion to explore the corners of the known watch universe – but I opine that this is where the magic truly happens."


https://www.bosshunting.com.au/gear/fp-journe-watches/

Spectacular.

Well, there are independent watch manufacturers and then there are micro brands.

One has enough money to pursue what it wants and the other is desperately hoping you will give it money so it can do..... something or other.

Goddamit. I had a chance to pick up a chronometre bleu for half of what it's going for today. Kick myself for passing on it everyday.