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About 18 months ago, I bought the missus a gray Bulova Accutron women's watch; a quartz Saleya, the model is (Ashford, as I recall). Of late, I change the batteries on anything we own that's worth under $500. So, it stops, and I change the battery, and it runs for one day before dying. I knew it wasn't the Renata battery I had just installed, and I guess the quartz movement inside just crapped out for whatever reason.
I didn't want to send it to Bulova or take it to, say, Tourneau, where they always try to hijack customers into getting "maintenance" that sometimes costs as much as the watch itself; this watch had an MSRP of around a grand but I only paid about $200 for it. After asking around and then reading some shockingly positve Yelp reviews, we decide to have her take it to tiny kiosk in a big diamond district mall called Precision Watch Repair (47th Street).
I wasn't there, but this was the entire story: She meets the one guy who works in the booth, a nice smallish guy named Mikhail. She tells him her watch had stopped, and she didn't think it was the battery. He takes the watch from her, says, "ahh, Swiss watch," and tests it and tells her the battery is new, and he too thinks it needs a new quartz movement. He says he can get the same movement, he will have to order it, and will have it for her in two days fixed. In two days, she picked it up, and it cost $65 total. Out of curiosity, I opened the watch caseback and saw that yes, it was the same movement that the previous one was. The job was pristine without a mar or caseback miss or scratch. There was no upsell or BS, just in and out in two quick visits.
Found a new place for simple repairs, it seems. I know this is all simple stuff, but you should live so long before you have to deal with some of the watch repair nonsense that goes on in even the "best" stores.