The guy behind ALATO

ALATO
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The guy behind ALATO

Post by ALATO » May 23rd 2024, 11:58am

Hi everyone!

I am Pierre, 35 from Sweden. I am the founder and designer behind ALATO Watches. I am here to spread awareness of who I am, and what I do.

1 year ago when I lost my job as a project manager within the construction industry (I am a civil engineer) I decided to turn to my burning passion for watches - creating my very own microbrand. Here I am today with a live project on Kickstarter. Taking a leiph of faith.

Nice e-meeting y'all!

Regards,
Pierre
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Re: The guy behind ALATO

Post by gerdson » May 23rd 2024, 12:10pm

Välkommen fra det sydlige Danmark. Good luck with the campaign. I have seen worse than the Arvet. Nice rotor.
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Re: The guy behind ALATO

Post by ALATO » May 24th 2024, 4:42am

jason_recliner wrote:
May 23rd 2024, 4:30pm
Hi Pierre. Construction is still booming in Australia if you feel like a 'working holiday'.
I used my working holiday visa in 2009 I believe. Only applicable once in a life-time I think.. I didnt really work though.. decided to drink beer and have fun instead ;) Will never forget "Cheeky Monkey Bar" on Surfers paradise.. :D
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Re: The guy behind ALATO

Post by WISenheimer » May 24th 2024, 10:23am

Yeah the lume. That is cool.

I am untinterested in display backs unless there is something worth displaying, which the Arvet has in the rotor shape, decoration, and lume.

Looked over the whole kickstarter page. Seems like you are the anti-Jodie and Arvet is the anti-Erebus.

Those are good things in my book.

Plus I am imoressed that I could very much like a watch with a vanac case, stepped dial, and h link bracelet. Usually any one of those three temd to be deal breakers for me. But it all comes together in a very tasteful elegant package that could easily serve as a daily wearer for me.

Get the antiscratch on it, and I would have a hard time saying no to one of these, the blue one.

Your engineering background shows in a very positive way.
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Re: The guy behind ALATO

Post by ALATO » May 24th 2024, 10:38am

WISenheimer wrote:
May 24th 2024, 10:33am
I also like that you had unique toolng/molds. So many microbrands are parts bin specials.
Thank you for those words. Means a lot. Yes, each part is produced in unique moulds. Except from the movement and sapphire crystal of course.. Took me about 8 months to perfect every little detail.

I agree - microbrands should be about producing something unique rather than picking from the shelf. I don't see the sport in that..
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Re: The guy behind ALATO

Post by WISenheimer » May 24th 2024, 11:19am

The attention to detail is excruciating, I notice something new each time I look at it.

This time is is how much deprh the indices have. But they don't protrude obtrusively because they mesh with the height of the outer ring.

And then looking at this, noticed thst the outer lume dots are framed.

You really put a ton of thought into this.
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Re: The guy behind ALATO

Post by ALATO » May 24th 2024, 11:36am

WISenheimer wrote:
May 24th 2024, 11:19am
The attention to detail is excruciating, I notice something new each time I look at it.

This time is is how much deprh the indices have. But they don't protrude obtrusively because they mesh with the height of the outer ring.

And then looking at this, noticed thst the outer lume dots are framed.

You really put a ton of thought into this.
That is correct :) Ive poured my heart and soul into it. Ask my wife :D she says I need to go talk to the Watch-Therapist.
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Re: The guy behind ALATO

Post by WISenheimer » May 24th 2024, 1:32pm

I wish you had made antiscratch your first stretch goal. That is a major differentiator, to me at least and especially with the nicely finished case and bracelet links on this one.

If you do go quick bracelet release, please make it something that us never scratchy under any circumstances including taking it on or off or even just rubbing your finger on it. Keep it as fine as the rest of the piece.

Recently there was a post in this forum showing a quick release mechanism that was a smooth button in the center of the end link that looked nice.

I am really thinking about one of these and the black one is beginning to stand out, less brilliant color that does not overwhelm all the fine details of this watch which is clearly a labor of love.
Last edited by WISenheimer on May 24th 2024, 1:48pm, edited 2 times in total.
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Re: The guy behind ALATO

Post by ALATO » May 24th 2024, 2:00pm

WISenheimer wrote:
May 24th 2024, 1:39pm
bbattle wrote:
May 24th 2024, 1:18pm
Well, I went and got myself a KS account so I could back this project.

Good luck to you, ALATO.

Lycka till!
You inspired me and I just pledged as well. There wasnt any color soec, were we supposed to choose that as well?
Thank you so much. This means a lot. I will make sure your pledge is taken well care of. And yes, quick-release springbars will of course match the rest of the bracelet - quality and aesthetically wise.

You will choose color after the campaign is over. A survey asking for prefered color and your shipping address is sent out to you. Also, if you have any questions about the process or anything - feel free to write me a message on the kickstarter page. I will answer.

Regards,
Pierre
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Re: The guy behind ALATO

Post by jason_recliner » May 24th 2024, 4:31pm

ALATO wrote:
May 24th 2024, 4:42am
jason_recliner wrote:
May 23rd 2024, 4:30pm
Hi Pierre. Construction is still booming in Australia if you feel like a 'working holiday'.
I used my working holiday visa in 2009 I believe. Only applicable once in a life-time I think.. I didnt really work though.. decided to drink beer and have fun instead ;) Will never forget "Cheeky Monkey Bar" on Surfers paradise.. :D
Hahaha! Yeah, I didn't get much work done in Australia when I was 21, either!

Good luck with the watch, it's really cool. Unlike almost every other micro you're bringing something new and worthwhile to the market. If the Aussie dollar was worth anything I'd consider it but at the moment even cheap watches become substantial purchases for us.

BTW how is the case made? Is it a forged/stamped piece that is then machined? Molded? Something else?
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