Watchlords

WTA: We are both Ex-Coventry University graduates, I studied Automotive design, and Sam Product design. We were a few years apart but met each other for the first time when we sat next to each other working for a watch company in Birmingham. That’s where our mutual love of watches started. Sam was the watch designer, and I was the packaging and graphic designer. So when we decided to start our own company, we naturally knew we had a lot of the skills already in place to hopefully succeed. Sam being the designer of the watches, tapping into all his technical know-how, and me on the graphics side. I think we’d had one of those days, and thought we could do just as good a job… the rest is history, and soon after we realised, just how much work and energy goes into starting your own business. We were incredibly naive really, but that was a good thing, as we’d probably have been too scared to take the plunge had we known just what was going to be involved.