1931 Alphabet Typeface by Jaeger Le-Coultre

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koimaster
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1931 Alphabet Typeface by Jaeger Le-Coultre

Post by koimaster » November 7th 2022, 8:15pm

Watchmakers have long embarked on collaborations with artists, from Geneva jeweller Gilbert Albert and his Brâncuşi-inspired designs for Patek Philippe to the Zen creations by the Japanese architect Tadao Ando for Bulgari. Such collaborations are amongst the best ways for a watch brand to broaden its appeal.

Jaeger-LeCoultre (JLC) has been exploring such relationships with “Made of Makers”, an initiative made up of collaborations with varied designers and artisans from other disciplines, including mixologist Matthias Giroud and the Michelin-starred pastry chef Nina Métayer. Its latest partnership is with Spanish typographer and illustrator Alex Trochut, who has penned a font specifically for the brand, the 1931 Alphabet.

https://watchesbysjx.com/2022/11/jaeger ... MoclGuuXGQ
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1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
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