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1931 Alphabet Typeface by Jaeger Le-Coultre
Watchmakers have long embarked on collaborations with artists, from Geneva jeweller Gilbert Albert and his Brâncuşi-inspired designs for Patek Philippe to the Zen creations by the Japanese architect Tadao Ando for Bulgari. Such collaborations are amongst the best ways for a watch brand to broaden its appeal.
Jaeger-LeCoultre (JLC) has been exploring such relationships with “Made of Makers”, an initiative made up of collaborations with varied designers and artisans from other disciplines, including mixologist Matthias Giroud and the Michelin-starred pastry chef Nina Métayer. Its latest partnership is with Spanish typographer and illustrator Alex Trochut, who has penned a font specifically for the brand, the 1931 Alphabet.
https://watchesbysjx.com/2022/11/jaeger ... MoclGuuXGQ
Jaeger-LeCoultre (JLC) has been exploring such relationships with “Made of Makers”, an initiative made up of collaborations with varied designers and artisans from other disciplines, including mixologist Matthias Giroud and the Michelin-starred pastry chef Nina Métayer. Its latest partnership is with Spanish typographer and illustrator Alex Trochut, who has penned a font specifically for the brand, the 1931 Alphabet.
https://watchesbysjx.com/2022/11/jaeger ... MoclGuuXGQ

1946-2006
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."