1931 Alphabet Typeface by Jaeger Le-Coultre

Have a love for a bygone era? Discuss you vintage loves here!
Post Reply
User avatar
koimaster
Founder
Posts: 46168
Joined: December 16th 2009, 11:00pm
Location: Oregon, Thanks for visiting! Now go back home!
Contact:

1931 Alphabet Typeface by Jaeger Le-Coultre

Post by koimaster » November 7th 2022, 8:15pm

Watchmakers have long embarked on collaborations with artists, from Geneva jeweller Gilbert Albert and his Brâncuşi-inspired designs for Patek Philippe to the Zen creations by the Japanese architect Tadao Ando for Bulgari. Such collaborations are amongst the best ways for a watch brand to broaden its appeal.

Jaeger-LeCoultre (JLC) has been exploring such relationships with “Made of Makers”, an initiative made up of collaborations with varied designers and artisans from other disciplines, including mixologist Matthias Giroud and the Michelin-starred pastry chef Nina Métayer. Its latest partnership is with Spanish typographer and illustrator Alex Trochut, who has penned a font specifically for the brand, the 1931 Alphabet.

https://watchesbysjx.com/2022/11/jaeger ... MoclGuuXGQ
Image

1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
Post Reply

Return to “Vintage Watches”

Who is online

Users browsing this forum: No registered users and 1 guest