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This is the Italian Ices and is one of 30 watches produced in blue https://welsbro.com/collections/watches ... alian-ices
In Rich's words, "This watch is all about nostalgia.
The Italian Ices Automatic Watch is inspired by a heritage Welsbro piece from the 1940s (see above). The vintage "bullseye" Welsbro had a beautiful (and unusual for the time) colorway of copper and tan with bold radium filled Arabic numerals. We're stoked to reimagine one of our favorite vintage Welsbros.
Our version, Italian Ices, remains very much in the image of its predecessor — with a few modern updates. Hand-assembled in Japan, our watchmaker has introduced a larger stainless steel case, a brighter color scheme and an updated "roof" logo. Also included: "papers" artwork by illustrator Oscar Bastidas and two fresh handmade straps from Italy.
But it's not all new. In keeping with the nostalgic theme, Italian Ices is made with a vintage France Ebauches 4612 movement circa 1975. It is famously the same movement to power up the Heuer ref. 844. Pretty cool that this watch contains a physical piece of history."
Watch was packed in this lunch box. The artwork is pretty cool.
More on Welsbro here: https://welsbro.com/