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The History of the NATO Strap
Whether or not you know exactly what a NATO strap is, you’ve definitely seen one. A trend item that has aggressively taken hold of the watch industry, NATOs can be found on just about any watch, from $35 Timex Weekenders to $7,000 Rolex Submariners to $50,000 Patek Philippes. Some watch enthusiasts may scoff at the idea of putting a $15 strap on an expensive timepiece, but NATOs are a fun, functional and quickly interchangeable way to show off your watch. While the straps have become fairly ubiquitous, their origin can be traced back to a single point in history.
https://gearpatrol.com/2017/02/23/icon-nato-strap/