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I'm not kidding. I wrote to WatchTime Magazine after the last issue because they did a gush piece on Teddy Baldassarre, the YouTube kid who morphed from a "watch reviewer" to a sort of AD watch seller on his own. I didn't complain about his watch knowledge or anything like that - but anyone who isn't offended by a person both selling watches and reviewing them, well, I don't even know what else to say.
You can't do that. It's a blatant conflict of interest. How can he deliver a straightforward review on, say, Oris, when he sells the brand? That cannot be done; reviews are what we used to call journalism, and if there's a profit motive involved, you're disqualified - case closed. There's no gray area here. He calls what he does "advertorials." I call bullshit.
So, I wrote a letter to complain, and, with only minor edits, they published it in the new issue that came out this week. It's obviously in the letters section. I have to give the publisher, Roger Ruegger, credit - he published something negative in a magazine that's usually all happy-happy. So props for that. He even wrote back to me explaining why they published the piece.
Ahh, standards - remember those? There are lines that shouldn't be crossed. Teddy Baldassarre reviewing watches while selling them is like running for mayor and being allowed to count the votes. It's like Elon Musk reviewing Teslas in Car And Driver. I can hear it coming: "Oh, TB, it's just about watches. Cool your jets."
It's never just about watches. YouTube is full of opportunists who read watch brand press releases, point a webcam at themselves, and you got "experts." Not in my neighborhood - besides, Archie Luxury couldn't afford the rent in my building.