Invicta not as big as I thought

All things related to "SWISS" Invicta watches and Chinese movements
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bdgrewe74
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Invicta not as big as I thought

Post by bdgrewe74 » August 21st 2020, 11:19pm

I thought they were much bigger given all of the hype. A bit over $70 million in revenue


https://www.owler.com/company/invictawatch


This thread at watchintyme about invica is enlightening. I guess invicta has expanded their florida hq but not paid rent on mall kiosks.


https://watchintyme.com/index.php?threa ... ng.720675/
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Re: Invicta not as big as I thought

Post by biglove » August 22nd 2020, 6:03am

Wow. That 161 employees sure do make a whole lot of watches. Maybe they feed them meth? Would explain the high output, low quality and shitty designs.

$70 million sold annually with an MSRP of $6.9 billion.
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Re: Invicta not as big as I thought

Post by TemerityB » August 22nd 2020, 10:50am

It's like I've been saying about Invicta for years: Don't believe the man behind the curtain.

Interesting stuff. Particularly the LLC routine. Those aren't serious stores - they're glorified kiosks.
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Re: Invicta not as big as I thought

Post by koimaster » August 22nd 2020, 8:27pm

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Re: Invicta not as big as I thought

Post by conjurer » August 22nd 2020, 10:18pm

The exceptional taste and distinguished palette of the connoisseur will discover timeless pleasure within the Invicta Reserve collection. Specially developed for those in the know, Reserve is a reinvention of the superb to create the ultimate in horological finery. These timepieces represent a pinnacle in superiority for the discerning aficionado.

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Re: Invicta not as big as I thought

Post by 3Flushes » August 23rd 2020, 10:13am

Why would anyone take IWG's numbers at face value when everything else they've ever released is a complete crock of mother fucking bullshit. Swissness, complete fraud, materials used, primarily fraud, warranty repair service, complete fraud. manufacturing, sales, and revenue figures- 100% legit.

So let's take the effluence of that piece of shit's numbers put out with the regularity of his daily deuce for legit. Hell, that folks think 70 mil is lower than they'd expect given the circus, and I've read that several times before, illustrates the efficacy of their overall propaganda campaign.

A different thread on the topic around here lays out the horseshit claim that IWG designs 4,000 new models every year and claims to have sold 40 million watches since 1991. over the course of 30 years, that comes to <<<EDIT- sorry>>> 1,333,333.33 watches sold per year assuming uniform production over the life of the Lalo iteration of the name.

Ive talked before about how cheap this stuff is to produce- wholesale being 50% off MSRP or in the case of an IWG 50% of the whore out price, is horseshit, VIZ: 70 mil claimed in what I am assuming is gross rev divided by the 1,333,333.33 watches they would be required to sell annually to meet their lifetime production claim, IWG reveals a cost of a mere $52.50 average wholesale price- that's the average IWG sold them for if the numbers are accurate. I'd guess the mfg or IWG purchase cost to be substantially less than half of that. Their actual cost probably averages closer to $65-$70 so their real rev could be determined- nothing to sneeze at, regardless.

Not only could they not possibly design 4,000 discretely new models every year, they couldn't even possibly buy 4,000 different jobber models, schlap their name on them, and effectively bring them to market. In fact,, even if every iteration of a model is counted as a discrete model, there is no possible way that IWG has 4,000 different watches in the catalog every year. Not even if they counted the all of the NOS shite they blow out of the back door.

Not even if these numbers were legit.
Last edited by 3Flushes on August 23rd 2020, 11:50am, edited 1 time in total.
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Re: Invicta not as big as I thought

Post by TemerityB » August 23rd 2020, 10:55am

3Flushes wrote:
August 23rd 2020, 10:13am
Why would anyone take IWG's numbers at face value when everything else they've ever released is a complete crock of mother fucking bullshit. Swissness, complete fraud, materials used, primarily fraud, warranty repair service, complete fraud. manufacturing, sales, and revenue figures- 100% legit.

So let's take the effluence of that piece of shit's numbers put out with the regularity of his daily deuce for legit. Hell, that folks think 70 mil is lower than they'd expect given the circus, and I've read that several times before, illustrates the efficacy of their overall propaganda campaign.

A different thread on the topic around here lays out the horseshit claim that IWG designs 4,000 new models every year and claims to have sold 40 million watches since 1991. over the course of 30 years, that comes to 1333,333.33 million watches sold per year assuming uniform production over the life of the Lalo iteration of the name.

Ive talked before about how cheap this stuff is to produce- wholesale being 50% off MSRP or in the case of an IWG 50% of the whore out price, is horseshit, VIZ: 70 mil claimed in what I am assuming is gross rev divided by the 1,333,333.33 watches they would be required to sell annually to meet their lifetime production claim, IWG reveals a cost of a mere $52.50 average wholesale price- that's the average IWG sold them for if the numbers are accurate. I'd guess the mfg or IWG purchase cost to be substantially less than half of that. Their actual cost probably averages closer to $65-$70 so their real rev could be determined- nothing to sneeze at, regardless.

Not only could they not possibly design 4,000 discretely new models every year, they couldn't even possibly buy 4,000 different jobber models, schlap their name on them, and effectively bring them to market. In fact,, even if every iteration of a model is counted as a discrete model, there is no possible way that IWG has 4,000 different watches in the catalog every year. Not even if they counted the all of the NOS shite they blow out of the back door.

Not even if these numbers were legit.
Great post here.

I still can't fathom all those pie-in-the-sky numbers, either. I live in a hugely populated area, and I see someone wearing an Invicta about as often as I see two-legged dogs.

They really do scams well. Bright lights, big watches, fancy colors, home shopping networks, la de dah. I still think the business model is to fleece someone once, they won't buy again, just move on to the next mark. As for those people hoarding 1,000 Invicta watches, well, just look at them. I rest my case.
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Re: Invicta not as big as I thought

Post by bbattle » August 23rd 2020, 4:12pm

People buy Invicta, they don't wear Invicta. They put their watches in their Invicta-supplied 50 watch rolling cases and haul them to Invicta owners group meetings at the local library on Tuesdays.

If you wear one, it diminshes its value so Invicta members buy duplicates of every watch just in case they get to urge to put on a different one. And who can blame them? What with flame fusion, meteorites, cables, carbon fiber, action figures. Not to mention the fact they can range in size from 52mm to 67mm. Such temptation.

Some can't resist the temptation. In fact, they feel the love so much they pour their Invickers all over whatever pallet they've managed to drag down into the basement, add some corn oil, and roll all around on them.

[it's amazing what images can be realized after only a few minutes of perusing that particular cesspool of a forum]
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Re: Invicta not as big as I thought

Post by Pubbie » August 24th 2020, 2:34am

bdgrewe74 wrote:
August 21st 2020, 11:19pm
I thought they were much bigger given all of the hype. A bit over $70 million in revenue
Does that include Glycine? If it does, remove about 30m from that. Leaves 40m in Invicta sales, which is around..., well, 40m watches. That's a lot, even more than Seiko and very impressive for 161 employees even if they are on meth and don't own any of the factories they're made in.
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Re: Invicta not as big as I thought

Post by koimaster » August 24th 2020, 9:17am

Pubbie wrote:
August 24th 2020, 2:34am
bdgrewe74 wrote:
August 21st 2020, 11:19pm
I thought they were much bigger given all of the hype. A bit over $70 million in revenue

according to Dun & Bradstreet -
Annual Revenue
$46.44 million USD



https://www.dnb.com/business-directory/ ... a18b6.html
Does that include Glycine? If it does, remove about 30m from that. Leaves 40m in Invicta sales, which is around..., well, 40m watches. That's a lot, even more than Seiko and very impressive for 161 employees even if they are on meth and don't own any of the factories they're made in.
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Re: Invicta not as big as I thought

Post by koimaster » August 24th 2020, 9:20am

Does that include Glycine? If it does, remove about 30m from that. Leaves 40m in Invicta sales, which is around..., well, 40m watches. That's a lot, even more than Seiko and very impressive for 161 employees even if they are on meth and don't own any of the factories they're made in.


according to Dun & Bradstreet -
Annual Revenue
$46.44 million USD



https://www.dnb.com/business-directory/ ... a18b6.html
Image

1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
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