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As you may know, Swiss law (Swiss federal Ordinance governing the use of the name "Swiss" or "Switzerland" for watches; please see enclosure) gives the criteria which must be met for a watch to be considered as Swiss and to be allowed to bear Swiss indications.
According to Article 3 of this Ordinance, "the name "Switzerland", indications such as "Swiss", "Swiss product", "manufactured in Switzerland", "Swiss quality" or other appellations which contain the name "Swiss" or "Switzerland" or which may be confused therewith may be used solely for Swiss watches or Swiss watch movements".
Article 1a of the Ordinance states that a watch may be considered as Swiss if, and only if it fulfills the following minimum criteria:
1. Its movement is Swiss; 2. its movement is cased up in Switzerland, and 3. the manufacturer carries out the final inspection in Switzerland.
Furthermore, Article 2 of the Ordinance defines the Swiss watch movement as the movement which: 1. has been assembled in Switzerland, and; 2. has been inspected by the manufacturer in Switzerland, and; 3. the components of Swiss manufacture make up for at least 50 percent of the value, without considering the cost for assembly.
According to article 3 of this law, in case the watch only contains a Swiss movement but does not comply with the other requirements, the dial may only bear the indication "Swiss movement". The word "movement" must appear written out in full in the same type-face, dimension and colour as the appellation "Swiss". (think Renato)
In other words, a watch bearing the terms "Swiss made" on its dial should not only contain a Swiss movement, but this movement should be cased up in Switzerland and the Swiss manufacturer should have performed the final inspection of the watch.
Swiss law territorial scope of application is of course limited to Switzerland in principle, but thanks to some bilateral treaties, this law is also applicable in some European countries. Furthermore, the Federation is very keen to protect Swiss denominations when associated with watches, especially in the USA, where we have registered certifications marks for the words "Swiss" and "Swiss made".
According to Invicta's website, the brand Potger Pietri belongs to their group. The trademark "Potger Pietri" has been registered in the USA by Lalo, Eyal, CEO of Invicta (registration n° 2938664). We do not have any information as to the compliance of the Potger Pietri watches marked "Swiss made" with the Swiss Ordinance mentioned above. WIthout proof that such compliance exists, the watches may not be legally marked "Swiss made".
Hoping that this information will prove to be useful, and staying at your service, I remain,
Federation of the Swiss Watch Industry FH
Tel +41 (0)32 328 08 28; Fax +41 (0)32 328 08 80
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