“ Welcome to the second installment of “The Art of Time,” w&w’s ongoing series exploring iconic designers within the watch world. Last time, we discussed the value of the outsider’s perspective in watch design through the lens of Giorgetto Giugiaro. While a non-watch designer can breathe individuality and life into a piece, there’s also something to be said for a unifying brand vision. Having a unique, easily identifiable look for all watches across a line can be a great asset to brand identity. It helps to give the overall line a feel of quality and care, and it’s the kind of thing that can propel a company to great success.”
https://wornandwound.com/art-time-t ... ar-design/