workhorses or soulless mass production

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koimaster
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workhorses or soulless mass production

Post by koimaster » June 10th 2020, 11:54am

ETA, the company that initially founded by Eterna, has been part of the Swatch Group for decades. Their aim is to develop and create movements for watch manufactures, from relatively cheap quartz movements to mechanical movements with complications such as calendars and chronographs.

ETA and in-house movements
Many of their movements find their way in watch brands of the Swatch Group, such as the Swatch watches, Certina and Tissot for example. Mostly generic movements, that are the same for several brands. For certain brands, such as Longines, ETA creates movements that are exclusively done for them. Outside the Swatch Group, you’ll find ETA movements used in many different watches from dozens of watch brands. In most cases, it is because the watch manufacture is not capable – or does not have the financial resources – to develop and manufacture a movement themselves. This applies to small (independent or even micro) brands, but also to big and famous brands.

For example, when Omega decided to move away from 3rd party movements (ETA and others) and focus on in-house developed watch movements, the investment for their in-house Co-Axial chronograph caliber 9300 movement was approximately 100 million Swiss Francs. Even for large brands such as Omega that is a lot of money.

https://www.chrono24.com/magazine/eta-m ... 9791/#gref
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