Swiss Watch Company Bunker

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bbattle
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Swiss Watch Company Bunker

Post by bbattle » January 25th 2024, 3:02pm

Swiss Watch Company started in 1996 making watches for other companies before deciding in 2016 to start their own collections of watches.

Below is one of their Bunker titanium watches.

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$495

SW 200 Swiss Made Automatic Movement with 28800 A/h (4Hz)
26 jewels
Titanium #2 case *with hardened coating
Screw down crown
Drilled Lugs
Date Window at 6
Screw on caseback
Sapphire crystal
16x Anti reflective coating *with applied sapphire coating
10 ATM / 100m water resistant
20 layers of X1 grade Swiss Made Super-LumiNova
Leather strap
Titanium buckle

Case: 41mm
Lug Width: 22mm
Band Width: 22mm/20mm
Case Thickness: 10mm
Case Lug to Lug: 46mm
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Racer-X
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Re: Swiss Watch Company Bunker

Post by Racer-X » January 25th 2024, 3:20pm

Interesting. Found the name curious and found this:

https://swcusa.com/pages/about-us
This is a question we get a lot. How did the name “Swiss Watch Company” come about?

After leaving Swatch Group to start his own company Stephen, having grown up among the heritage of Swiss watches, wanted to have that heritage known within his company name. He came up with the name “Swiss Watch Company” and submitted it to the Swiss Government. It just so happened that there was a time span of about a year and a half where “Swiss” was acceptable to use in the name of a watch company. It was within this time gap that he submitted “Swiss Watch Company” and it was accepted by the government.

After its acceptance the use of “Swiss” was no longer permitted and Swiss Watch Company is the only watch company licensed in Switzerland with Swiss in the name
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bbattle
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Re: Swiss Watch Company Bunker

Post by bbattle » January 25th 2024, 3:57pm

artman wrote:
January 25th 2024, 3:35pm
I don't like their logo.
It's about as generic as their name.

I do hear that something is being done about it, though.

It’s a credit to Swiss Watch Company’s build quality that they’ve had so much success despite this logo, as to me, it majorly tarnishes the cleanness of the designs.

Instead of ranting about it, I’m gonna try and identify specific reasons why I think it doesn’t look good to inform future changes. I saw in a comment on an existing review that they were considering a logo switch already, so hopefully, my feedback proves somewhat useful.
Firstly, fitting 17 characters into a single 8mm line is a Herculean task. You can’t read the logo at a glance, which is a big miss; if there’s one thing that big corporations do well, it’s instant brand recognition. You don’t get that here with a font this tiny and crammed together. I’ve heard SWC has some potential trademark issues preventing them from using the initials SWC on the dial, which would have looked much cleaner. Image

If the full wording has to stay, it surely needs to be spread across two lines, with the icon removed to compensate for this.

Additionally, the cartoonish typeface present is far from the most legible, contradicting the otherwise utilitarian nature of their designs. I’m not saying make the text bland and generic, like loads of AliExpress brands, but something with more of a clear-cut appearance that better matches the quality of the product would definitely be appreciated. The font used for the “Trench” text is certainly better, though I’m not sure that additional dial text needs to be quite so huge.

Alternatively, you could do away with the wording entirely and rework the icon instead. The existing one needs to go, as you can’t even tell what it is or if it has any relevance or meaning. The hand-drawn vibe also doesn’t work so well for symbols, as it looks like a schoolbook doodle, so I’d scrap it or at least heavily update it.


https://www.benswatchclub.com/blog/swis ... any-review
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Mark1
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Re: Swiss Watch Company Bunker

Post by Mark1 » January 26th 2024, 2:37am

There is potential there. Swiss auto, hardened titanium case, lume for days, and a reasonable price for all the above. However, the badging is way too big and dominates the dial. Engrave the company name on the caseback, shrink the logo and move it down dial.
See you're WRONG I don't work at all, I'm a Democrat. The immortal Horse Feathers as spoken to Chucky Ninetoes.
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Nuvolari
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Re: Swiss Watch Company Bunker

Post by Nuvolari » January 30th 2024, 6:08pm

jason_recliner wrote:
January 27th 2024, 3:22am
The name and text are okay, the logo is fucking HILARIOUS! Who thought a hippopotamus arsehole is an appropriate logo for a watch?
That’s all I see now - and it’s much better as a logo! They need to lose the words…
”Russian Warship - Go Fuck Yourself!”

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