Watchlords

Posted by Martin in 552, Dress watches, Omega, Reluming, Swiss, Vintage

By some weird quirk of the ebb and flow of taste, fashion and the power of marketing, that most evocative of truly great Swiss watch companies, Omega, seems to have found its standing diminished, its image sullied by associations with one too many anniversary, special edition, ‘one-off’ regurgitations of, or homages to, glories past. This is a shame because Omega’s heritage is steeped with a convincing sense of authenticity in its credentials as a manufacturer of watches that arguably evades a company like Rolex.

Through the 1950’s and 60’s, Omega established a reputation as a maker of luxury watches to suit pretty much all applications. Omega catalogues from the early 1960’s presented a coherent range of watches, with a number of different sub-brands each fulfilling a particular niche. The top of the precision tree was occupied by the Constellation Chronometers, fitted with officially certified chronometer movements.


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