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Having witnessed the popularity of the model, the Maison has continuously enlarged the AIKON collection and today it encompasses a broad array of models, some of which are incredibly innovative e.g. the AIKON Mercury.
However, despite the commercial success of the AIKON, the Swiss firm has not abandoned its other collections. In particular, the Masterpiece collection, the finest expression of Maurice Lacroix ownership, continues to grow in size. Recently, the luxury firm unveiled the Masterpiece Embrace, the first Masterpiece model for ladies, pairing Swiss craftsmanship with overtly feminine aesthetics.
https://www.escapementmagazine.com/arti ... roix.html/
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