Remember the ESPN channel "The Ocho" that was in the movie "Dodgeball"?
It became a real thing and now we have breakdancing in the Olympics.
ESPN8 The Ocho is an annual special program block showcasing seldom-seen obscure sports that airs on the networks of ESPN Inc.
The Ocho consists of lesser-known, unconventional and humorous sports and other competitions with some athletic or physical skill component, including roller derby, crossnet, Quidditch, trampoline dodgeball, air hockey, darts, disc golf, kabaddi, chess boxing, bed races, sport stacking, electrician games, dodge juggle, death diving, cherry pit spitting, stupid robot fighting, firefighter games, cow chip throwing, pizza dough throwing, frog jumping, cheese rolling, grocery bag competitions, extreme pogo, shuffleboard, breakdancing, and more.
The tongue-in-cheek inclusion of such sports on ESPN's schedule has led to increased exposure opportunities for those sports, which have performed well for ESPN. ESPN added a cornhole tournament airing in July 2018 outside the block, which it noted outdrew the WNBA All-Star Game, regular season Major League Baseball games and the final stage of the Tour de France among the key demographic of men age 18 to 49.[1] The inclusion of the Excel World Championships, an eSport that involves using spreadsheet programs in a competition to solve a series of problems, helped give the contest mainstream attention and credibility.
https://en.wikipedia.org/wiki/ESPN8_The_Ocho