Watchlords

Not a professional football fan but the commercials at the super bowl are interesting at times.


The best (and worst) Super Bowl commercials: Lizzo, cranky Zeus and more


As the country's biggest celebration rolls out on TV's most-watched platform, this year's Super Bowl had to overcome an awful lot of bitter realities to focus on entertaining America.



There are recent allegations that the NFL has shortchanged Black candidates for head coaching jobs. Ongoing concerns about the long-term effects of head trauma on football players. And the general, disruptive state of the pandemic amid worries about inflation.

What's obvious when looking at the commercials that ran during the Big Game: Most advertisers decided to punt on just about all this, using celebrity, humor, special effects and nostalgia to rush past the issues as if they didn't exist.


https://www.npr.org/2022/02/14/10805161 ... ommercials


And then there was the half time show. I did not watch the game so I obviously missed the show but I understand you either loved it or hated it.


50 Cent arrived rapping upside down in the middle of Inglewood, California’s SoFi Stadium, sporting a crisp white G-Unit tank top with the signature block-pattern sleeves. The entire scene from this year’s Super Bowl halftime show was a recreation of his 2003 video for “In Da Club,” and if you remembered that, congratulations. By now, the tank top is considered “vintage.” And the song has become a birthday party standard. “I’m into having sex, I ain’t into making love,” 50 Cent chanted, wrong-side-up.

Even though rap has dominated popular American culture for decades, it wasn’t until last night that the genre took over the country’s biggest stage. In a twist of fate and convenient rebranding, the NFL figured they could use hip-hop’s help this year, enlisting an ensemble lineup—Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, Mary J. Blige, and 50—for a show that was made possible because of the league’s partnership with Jay-Z’s Roc Nation. (Watch the 15-minute set here.)



https://pitchfork.com/thepitch/super-bo ... ick-lamar/

Yep, I watched for the game, but many of the commercials were well done..

I'm not surprised advertisers chose to punt on addressing social justice issues. To choose one side or another is to alienate a good portion of customers for their products. Advertisers don't give a rat's ass about social justice unless those issues elevate profits. They'll tell you "it isn't hypocrisy, it's just business."

The past three years or so I tried to watch the Super Bowl. Once I even succeeded, in the most boring game since centuries. But normally, towards fucking two thirty in the morning, and after consumption of the better part of a weekender, I felt asleep. Main reason being these boring half time shows.
Sunday evening, for a change, I decided to go to bed, straight, in every sense of the word. Then I got called out at fucking two thirty due to a major breakdown of some goddam server. I never even wartched a single minute, but have been up all night. Verdammt.
But I heard it was a good game to watch. The half time shit with the phoney rappers I would not have survived of course.