In the light of the recent price policy by their parent company, I’m inclined to disagree. And that concerns especially the Heritage line-up. The 1940, 1945 and Flagship have maintained inferior (in relation to other models) movements. Ordinary 2895, ordinary Valjoux. The Legend Diver got upgraded with the L888, which is good.
However, the Conquest Heritage is just a fucking rip-off. Especially the black version, which is priced higher than the COSC-certified Record, while still equipped with the base 2824. Longines reps claim that it’s due to the matte finish on the dial. What the fuck? That’s just about the most fucking lame justification I’ve had the misfortune of hearing.
Then, we have the La Grande Classique, which is a Swatch Skin with a few jewels more. Well over 1000 bucks. Suddenly my Swatch Skin feels like the best dinero ever spent.
Then there’s the Presence line. It’s not really above the Les Grandes Classiques (not to be confused with La Grande Classique), the two even look alike. But the Presence costs way more...for being basically the same watch. Money for nothing.
Master Collection three-handers? Priced like the Record, but not COSC, lesser finishing than the Record...
That’s not even mentioning the obnoxious pricing of the VHP, and the absolute fucking shambles that its premiere was. As Citizen was squashing the Swiss with the cal.0100, even though they already had Radio Control and Satellite Wave as the benchmarks for high-precision quartz, the SG proudly boasted releasing the most accurate quartz...which isn’t even far ahead of the ordinary Precidrive. The SG acted like that lumpy kid on a school sports day, who runs through the finish line yelling ”first, first,” because there’s no one running behind him - but the reason for no one being behind is that others have finished the race long before the tub of lard, and even had the time to leave before the fatty crossed the finish line.
You cannot explain away a wantonly immoral act, because you think that it is connected to some higher purpose.
Captain Jean-Luc Picard, Star Trek: The Next Generation