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Today, supermarkets sell a broad array of items: ready meals, soft drinks and detergents, but also clothes, pharmaceuticals and even electronic goods. This diverse product portfolio is incredible, however, all the items offered for sale have one thing in common, they are mass produced.
In the world of watches, mass production techniques make it possible for companies to offer attractive, uniform and reliable timepieces at affordable prices. Ascending the ladder of horological greatness, luxury watches encompass fine materials, complications and sometimes noble metals. These models are marketed as luxury, but often still encompass the same mass production methods popularised by Henry Ford and his legendary Model T.
There is no shame in making mass produced products, they are necessary for modern-day living. However, the ultimate expression of luxury has to be hand-made goods, especially bespoke goods. A pair of John Lobb hand-made shoes, a Savile Row suit, a shirt from Jermyn Street or a bespoke piece of silverware from Aspreys are just some exemplars of opulent living.
Fine watchmaking is an esoteric domain where excellence sets aside much of the mass production techniques found on more affordable watches. Mainplates and springs are still made using modern plant, but many items are crafted in low numbers by hand. This rarefied world of horological eminence attracts consummate pricing. Usually, these paragons of no-compromise luxury start at £50,000 and soon rise to six or even seven figure sums.
Garrick, on the face of it, is somewhat of an enigma. Its watches are crafted in Norfolk and encompass much hand-craftsmanship. Mass production methods are set aside and the watches incorporate costly specification details often the preserve of very expensive timepieces. However, Garrick’s models remain comparatively affordable.
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