Watchlords

Fashion watches are something we absolutely do not cover…usually…however, looking back through the annals of watch history there are some collaborations between fashion houses and watch brands that are just so…well, unique. Sometimes these collaborations are disasters, sometimes they work out well. What’s most interesting though, is when they are a massive mismatch! And that’s exactly what happened in the 1970s when Citizen collaborated with French fashion house Yves Saint Laurent.

Yves Saint Laurent was founded in Paris in 1962 by the eponymous Yves Henri Donat Mathieu-Saint Laurent. He was a Frenchman born in Algeria, who traveled to Paris as a young man and was quickly made Christian Dior’s assistant after the latter was shown the 17-year-old’s sketches. After a nervous breakdown in 1960, he founded his own fashion house in 1962 in Paris, quickly rising to the top of the scene there! He was notable for introducing the idea of the haute peasant look, based on traditional Russian wear, among many others. He grew his couture business to also be involved in the fragrance, home linen, and other sectors.

Saint Laurent ultimately sold part of the business to Gucci for $1 billion in 1999 and shut down the couture side of it in 2002 after his retirement. Going back to the 1970s, however, he looked East and partnered with Citizen.

https://montrespubliques.com/new-long-r ... ysl-collab

Kind of like Jimi Hendrix opening for the Monkees.