Watchlords

ere's an absolutely shocking story that none of us saw coming on what was otherwise an ordinary Thursday in August (generally the sleepiest month in the watch industry). News has just broken that Rolex is acquiring renowned retailer Bucherer. You read that correctly. After a nearly 100-year-long authorized retailer relationship between the two brands, Rolex will now become owner of Bucherer. . .

https://www.hodinkee.com/articles/rolex ... r-bucherer

did you see how it tanked WoS stock?

So they bought the retail stores and not Carl F's watches?

Was in their store in Manhattan a few months ago. Nice, but we have a few stores in Nashville now that easily rival them. King Jewelers, Diamond Cellar and boutiques (Brietling, Omega).

Well played by the Crown, indeed. Add dozens of acquired company stores with no product to peddle.