Hawk wrote: ↑
April 23rd 2023, 6:14am
Perhaps Tudor has a surprise in store for us? IME boutique brand stores are suggestive of a high range offering. Beretta stores are where 100K rifles and shotguns go to strut and Seiko stores are where 350K Credors and 60K GSs go on display.
But Tudor pulling that sort of stuff might dilute Rolex which given supply shortages might not be a bad thing. But without a high end surprise I can’t see how it would be much different from a Ball or Oris brand store which fills me with ennui.
I think you're spot on — the boutiques are in decidedly upscale locales and recent Rolex-esque offerings suggest Tudor is adjusting the yute
market demographic to bring in some older folks' money. The crown's investment in Tudor's independence, what with independent facilities, roll-out and marketing expenditures, and whatnot, making the enterprise too big to fizzle, I expect a brand ambassador or two from the old guard will join the marketing campaign accordingly to establish a market for some higher end offerings to come, indeed.