Rolex Sub 40mm dead

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koimaster
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Rolex Sub 40mm dead

Post by koimaster » March 31st 2022, 10:58pm

Breaking News: The 40mm Steel Rolex Submariner is Dead


In what could only be described as a shock, we’ve received word that the 40mm steel Rolex Submariner line has been discontinued.

Bethlehem Steel, PAN AM Airways, McDonald’s fries actually fried in lard, or Great Britain as an E.U. member – all institutions once thought to be impenetrable but ultimately proven to be fallible. And so it goes with the steel Rolex Submariner line. Whether we’re talking about the version with date, without date, Hulk, or black, consider your chances of finding a new one at an AD somewhere between slim and none.


Few signs were shown by the famously secretive and humble brand regarding a potential cancellation of the steel Rolex Submariner line, but perhaps the fact that these pieces didn’t receive an expected update at Baselworld 2019 should have been taken as a sign. And while we admit that we’re not extremely close to the “coronet”, a few quiet cognacs at the Trois Rois in Basel one evening during the show with a Rolex insider gave us some real, and ultimately tragic, insight.

https://www.fratellowatches.com/breakin ... x01VI#gref
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Re: Rolex Sub 40mm dead

Post by 3Flushes » April 1st 2022, 1:40am

April fools! Right?

I knew the SMP and PO were eating the Sub's lunch, but breakfast, lunch, and dinner?

Because of dive computers, the dive watch is obsolete... doesn't fit the Crown's mission?

The Daytona 500 hasn't been mechanically timed for fifty years. Is the Cosmo next?

It would appear the Crown is moving on up. More platinum, less steel. Waiting list slots selectively fulfilled by AD's. Why, the independasizing of Tudor and the upmarket segmentation of customers should have been harbingers of Rolex's ultimate intention to plant its flag at the summit of Mt Haute Horologie, by golly.

Heritage is one thing - prestige - regards to standing in the industry, that is, another. Rolex might even launch a hand made line to advance their standing in the industry beyond their mass production manufacture model, producing twenty to thirty times the product then does the orthodoxy of traditional haute horology.

And what better time to meter production and boost exclusivity than within the circumstances of the pandemic. April fools joke on Submariner fans, or not.
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Re: Rolex Sub 40mm dead

Post by ocean » April 1st 2022, 10:28am

smellody wrote:
April 1st 2022, 7:43am
It is dead. Rolex is moving further upscale. It is a small nuance, but this fanboi is in love. Can you guess for which configuration?

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Lower left. Me either of the bracelets!
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Re: Rolex Sub 40mm dead

Post by 3Flushes » April 1st 2022, 4:12pm

smellody wrote:
April 1st 2022, 7:43am
It is dead. Rolex is moving further upscale...
Yup -

It's interesting there was a platinum, ice blue dialed Daytona before a day/date. Is the Pres waning, too? It seems the Crown's set their sights on leveraging their heritage into joining the top 7.

Perhaps the resources from scaled back models will be reallocated to a few complicated exhibits of Rolex's mastery of the highest traditions in the mechanical and artisanal crafts of orthodox watchmaking. A perpetual calendar Cosmograph, Tourbillion President, Split second Daytona, a new model grand complication, a world time GMT Master with moon phase? Rare earth or hand turned guillochè dials housed in precious metal cases - pieces to showcase their watchmaking chops produced in excruciatingly limited quantities.

One thing seems clear - Rolex is restless and no longer content to be the king of the middle-upper tier of watchmaking. And upgrading a few stalwarts into platinum cases isn't going to get the job done.
Last edited by 3Flushes on April 2nd 2022, 2:56am, edited 2 times in total.
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Re: Rolex Sub 40mm dead

Post by smellody » April 2nd 2022, 3:55pm

3Flushes wrote:
April 2nd 2022, 3:30pm
smellody wrote:
April 1st 2022, 7:43am
It is dead. Rolex is moving further upscale. It is a small nuance, but this fanboi is in love. Can you guess for which configuration?

Image
Upper left or upper right - going with the Arabic numerals.
For the win!!!! 🏆
   Image
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Re: Rolex Sub 40mm dead

Post by 3Flushes » April 3rd 2022, 2:49am

smellody wrote:
April 2nd 2022, 3:55pm
3Flushes wrote:
April 2nd 2022, 3:30pm
smellody wrote:
April 1st 2022, 7:43am
It is dead. Rolex is moving further upscale. It is a small nuance, but this fanboi is in love. Can you guess for which configuration?
Upper left or upper right - going with the Arabic numerals.
For the win!!!! 🏆
A subtle and nice touch indeed.
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