Watchlords

Watch collectors in the 21st century can’t get enough marketing, and it’s for that reason that the brands of today do things like put out their own magazines, and run brand-focused blogs — but evidently, it’s nothing new. Starting in the late 1950’s and early 1960’s, Rolex made a series of small brochures. These brochures weren’t necessarily created to accompany the purchase of a new wristwatch, like a catalog or an owner’s instruction booklet would, but to serve as additional reading for owners of Rolex watches across the globe, and those that simply admired the brand.

Earlier this week, I came across a set of high quality photographs showing two of these brochures – titled “Guide to the Rolex Factory” and the “Skin Diver Handbook” – and the photos are just too cool not to share. They truly provide an accurate look at what Rolex represented, and show Rolex’s mastery of marketing during an especially exciting time for the brand. Let’s take a look at these Rolex promotional brochures.

http://www.woundforlife.com/2016/04/20/ ... brochures/

Good stuff! I can't get enough.