Watchlords

“The scarcity of our products is not a strategy” – Rolex responds to the chronic shortage of supply

Recently Rolex did something very rare for them, and no I am not talking about a new collection, complication, or watch. The Crown is known for hardly ever providing comments on the record, they normally let their products speak for themselves. But Rolex has become an increasing point of frustration for buyers worldwide, with their most coveted designs almost impossible to source at retail for purchase – a situation that was not always the case. As a result, consumers have bemoaned the scarce supply for years now, but even though the topic has taken over practically every watch forum or publication in some capacity, Rolex had yet to comment on the matter – until now. Earlier this month, Yahoo Finance published the story Why the Rolex watch shortage is a ‘perfect storm’ and shortly after they actually received a response for an official comment on the story. Here is what Rolex had to say.

https://timeandtidewatches.com/the-scar ... -shortage/