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- Joined: December 16th 2009, 11:00pm
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“It’s something else. It’s bigger than pretty much all the other brands combined in the minds of anyone outside of the industry. For years, now (roughly a decade, I would say), the desire to own a Rolex has been largely separate from the design to own a watch. The brand is a symbol. It is status in a physical product (whatever that means). Trying to follow the Rolex blueprint is impossible on the same scale, for one very obvious reason: heritage. However, to think that no brand does what Rolex is doing on a micro-scale wouldn’t be entirely correct…”
https://www.fratellowatches.com/why-rol ... ld-for-it/
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."