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koimaster
- Founder
- Posts: 44048
- Joined: December 16th 2009, 11:00pm
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Why Rolex Is No Longer A Watch Brand
“Rolex is no longer a watch brand,” I said nonchalantly. I’ve been saying it for a couple of years and I often deliver this message with an air of import before scurrying off somewhere to hide from the inevitable follow-up questions. I’m not afraid of answering those follow-ups, but I do need to put aside a big chunk of my day to do so because when you open a can of worms this big, you’d better be prepared for what comes next. This time, however, I indulged myself:
“It’s something else. It’s bigger than pretty much all the other brands combined in the minds of anyone outside of the industry. For years, now (roughly a decade, I would say), the desire to own a Rolex has been largely separate from the design to own a watch. The brand is a symbol. It is status in a physical product (whatever that means). Trying to follow the Rolex blueprint is impossible on the same scale, for one very obvious reason: heritage. However, to think that no brand does what Rolex is doing on a micro-scale wouldn’t be entirely correct…”
https://www.fratellowatches.com/why-rol ... ld-for-it/
“It’s something else. It’s bigger than pretty much all the other brands combined in the minds of anyone outside of the industry. For years, now (roughly a decade, I would say), the desire to own a Rolex has been largely separate from the design to own a watch. The brand is a symbol. It is status in a physical product (whatever that means). Trying to follow the Rolex blueprint is impossible on the same scale, for one very obvious reason: heritage. However, to think that no brand does what Rolex is doing on a micro-scale wouldn’t be entirely correct…”
https://www.fratellowatches.com/why-rol ... ld-for-it/
1946-2006
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."
