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Why Isn't Rolex One of The Big Three'?
One of the things about the world of watches is that there are certain subjects that though they come up time and again, never seem to lose their ability to arouse controversy. Date windows are one subject, limited editions are another and of course, pretty much anything Rolex is a lightning rod for comments and often, acrimonious backs-and-forths between otherwise civil enthusiasts. Another such subject is the question of the so-called "Big Three" of Swiss watchmaking: Audemars Piguet, Vacheron Constantin, and Patek Philippe (you can say "Holy Trinity" too; some people do).
https://www.hodinkee.com/articles/why-i ... -big-three
https://www.hodinkee.com/articles/why-i ... -big-three

1946-2006
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