Why Isn't Rolex One of The Big Three'?

Post Reply
User avatar
koimaster (Online)
Posts: 43287
Joined: December 16th 2009, 11:00pm
Location: Oregon, Thanks for visiting! Now go back home!

Why Isn't Rolex One of The Big Three'?

Post by koimaster » March 14th 2021, 8:13pm

One of the things about the world of watches is that there are certain subjects that though they come up time and again, never seem to lose their ability to arouse controversy. Date windows are one subject, limited editions are another and of course, pretty much anything Rolex is a lightning rod for comments and often, acrimonious backs-and-forths between otherwise civil enthusiasts. Another such subject is the question of the so-called "Big Three" of Swiss watchmaking: Audemars Piguet, Vacheron Constantin, and Patek Philippe (you can say "Holy Trinity" too; some people do).

https://www.hodinkee.com/articles/why-i ... -big-three


“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
Master of Time
Posts: 6211
Joined: July 13th 2010, 10:00pm
Facebook ID: 0
Location: Austin, Texas

Re: Why Isn't Rolex One of The Big Three'?

Post by iwasbanned » March 15th 2021, 9:18am

Whether they make the top 3 or top 10 or whatever, really depends on criteria. if you want iconic designs with robust movements and reliability you don't get better than Rolex. There are probably a whole bunch of other combinations of criteria where Rolex finishes at the top. One can say it's all marketing, but that's not realistic, they've been doing it for so long that there absolutely has to be something to their watches, otherwise the marketing would have been copied already by everyone under the sun. Some have tried already.

For me, what sets Rolex apart from everyone is their designs. No one has as many iconic designs as Rolex. They are easily the most copied brand in the world for a reason.
Post Reply

Return to “Rolex & Tudor Forum”

Who is online

Users browsing this forum: No registered users and 1 guest