-
koimaster
- Founder
- Posts: 43771
- Joined: December 16th 2009, 11:00pm
- Location: Oregon, Thanks for visiting! Now go back home!
- Contact:
Rolex tries to steal microbrand’s trademark
Rolex wants to take a microbrand’s trademark
Kiger, a watch micro brand made by Mark Kiger is the David in a David vs Goliath battle with one of the biggest Swiss watch brands you know: Rolex.
Why would Rolex pick on a small-time watch guy with just one watch model for sale? Because they want his trademark.
Kiger has made just one watch model, with a few different variations in case and dial. All have carried a name that Kiger trademarked years ago, in 2014: Milsub.
The Kiger Dial, mk2
‘Waitaminute,’ you say, ‘how could that be?’
That’s because you -think- you know where the word ‘milsub’ comes from.
First, let’s go on a ridiculously long diversion on the history of wristwatches and the military branches.
Chronology
1938 and Officine Panerai
In 1935, Panerai was awarded the contract to make dive watches for the Italian Navy. They partnered with Rolex to produce the watches. Movements, cases, and crowns were all made by Rolex for Panerai, for the Italian Navy. This continued, and while Panerai began using less expensive Angelus movements, Rolex continued to provide the case and crown until the 1950s.
https://www.wristwatchreview.com/rolex- ... 5f0tJrgOhE
Kiger, a watch micro brand made by Mark Kiger is the David in a David vs Goliath battle with one of the biggest Swiss watch brands you know: Rolex.
Why would Rolex pick on a small-time watch guy with just one watch model for sale? Because they want his trademark.
Kiger has made just one watch model, with a few different variations in case and dial. All have carried a name that Kiger trademarked years ago, in 2014: Milsub.
The Kiger Dial, mk2
‘Waitaminute,’ you say, ‘how could that be?’
That’s because you -think- you know where the word ‘milsub’ comes from.
First, let’s go on a ridiculously long diversion on the history of wristwatches and the military branches.
Chronology
1938 and Officine Panerai
In 1935, Panerai was awarded the contract to make dive watches for the Italian Navy. They partnered with Rolex to produce the watches. Movements, cases, and crowns were all made by Rolex for Panerai, for the Italian Navy. This continued, and while Panerai began using less expensive Angelus movements, Rolex continued to provide the case and crown until the 1950s.
https://www.wristwatchreview.com/rolex- ... 5f0tJrgOhE
1946-2006
“Your heart was warm and happy
With the lilt of Irish laughter
Every day and in every way
Now forever and ever after."
